SERVICES PROVIDED
Motion Design
Email Marketing
Illustration
Social Ads
Product Design
In 2019, Ramsey developed Ramsey+, a subscription service offering apps that teach common-sense methods for managing money and simplifying budgeting. The objective was to create a sub-brand that is daring, personal, and exciting, laying the groundwork for the future of Ramsey content.
Building Wealth Campaign
This event coincided with the NFT and crypto buzz, aiming to educate people on building "real" wealth. The campaign resonated with an audience familiar with crypto and NFT advertisements, leading to high engagement and a significant number of trial starts.
Email Campaigns
Developed targeted email campaigns to support various events and promotions, enhancing user engagement and conversion rates.
Game Plan Campaign
A sports-themed event designed to generate trial starts for Ramsey+. Designed user-friendly landing pages to facilitate event registrations and provide post-event information, contributing to a seamless user experience.
Registration and Post-Event Landing Pages
Gifting Solution
To enable users to share the Ramsey+ experience with friends and family, a gifting solution was developed. This included the creation of physical gift cards and an intuitive registration flow, ensuring an exciting and sensible gifting experience.
Illustration Guidelines
To address the misuse of illustrations, an illustration library was developed for key art and spot illustrations. Set up as a Figma variant, it allows designers to easily toggle between appropriate styles, ensuring a consistent visual language.
Evergreen Campaigns
Created a collection of ads and animations to generate awareness and encourage trial starts among Ramsey's audience and new users.
